Copy of About Us


JOONAFRICA is an online global community that features stunning features for the “classic AFROPOLITAN householdIn this space, you can find high quality goods that are designed with a deep appreciation for African style, design, and cuisine.

This platform caters to what we call the Afropolitan home and kitchen. The Afropolitan (African and Cosmopolitan) aesthetic represents a diverse cultural experience with people who appreciate the African aesthetic, yet requires a modern approach that represents the mobility of the African millennial. 

We hand select the most talented creators from the African diaspora, who reside all over the globe, to share their appreciation with you—in the hopes that you will join in this endeavor to cultivate the on-going demand for new inventions that reflect or improve the Afropolitan experience.

Our designers and inventors live in major metropolitan cities, countrysides, beaches, villages, and everywhere in between. They span across six continents including the Americas, Europe, Africa, Asia, and Australia. Interested in showcasing one of your products as a creator? Please apply within.

Last but not least, enjoy yourself! JOONAFRICA is not merely just a marketplace, it is a community. Through JOONAFRICA, we hope to create avenues of wealth and opportunity for others. We hope to empower entrepreneurs and activist to do so as well for their respective communities. JOONAFRICA not only markets goods for the Afropolitan experience, it also highlights the work and mission of each inventor, and assists them to build social investment in their respective communities. 

Our goal is to foster long-term positive impacts in black diasporic communities. If you would like to show us some love or share your insights, shoot us an email or donate here.